Thursday, November 4, 2010

BCCS Fetal Alcohol Campaign Wins Prestigious MarCom Award

‘Say NO to that Shot’ Billboard Wins 2010 International Awards Competition, ‘Life is Competitive” Billboard Receives Honorable Mention

Wilmington, DE – Brandywine Counseling & Community Services, Inc (BCCS) is pleased to announce its Fetal Alcohol Syndrome Campaign has been recognized with the 2010 Platinum MarCom Award, an international awards competition that recognizes outstanding creative communications achievement.

“It is a tremendous honor for our campaign to be recognized among the thousands of entries that were submitted from around the world,” said CEO Lynn Fahey, Ph.D. “The prevention of fetal alcohol syndrome is vitally important and the excellence of this campaign enhances that mission.”

BCCS’s “Say NO to that shot” billboard was the recipient of the Platinum Award, while its “Life is Competitive” billboard was the recipient of an Honorable Mention. A part of BCCS’s Prevention Initiatives, both billboards were designed to discourage alcohol abuse, though the “Say NO to that shot” outdoor advertisement specifically focused on preventing fetal alcohol syndrome, a group of physical, behavioral and learning conditions that can occur in a person whose mother drank alcohol during pregnancy.

“This is just fabulous,” said Bridget Paverd who heads up GillespieHall, the social marketing firm responsible for the campaign. “Brandywine Counseling is an extraordinary client who is totally immersed in its mission and goals – their passion transfers onto us very easily. This honor is something we share on every level with BCCS.” GillespieHall president, Neal Hall, a Harvard trained physician, recognizes that GH’s clients trust the GH team to change behaviors. “Our campaigns are all about creating awareness and garnering real results.”

2010 MarCom Platinum Award Winner – Billboard for Brandywine Counseling & Community Services

2010 MarCom Award Winner H.M. – Billboard for Brandywine Counseling & Community Services

Brandywine Counseling & Community Services, Inc. (BCCS) is a community organization that provides holistic care to persons and their families living with addiction, mental health, and HIV-related challenges. BCCS is Delaware's most recognized provider of behavioral services with seven locations statewide. For more information, please visit


Anonymous said...

These are so "smart" looking. I think this brings a lot of validity to the good work and the kind of caring BCCS has offer

Ricky P.

Anonymous said...

BCCS does amazing work - ever present in the Delaware community, helping people restore and recover.

Brett said...

Congratulations on the award! The billboards will send a strong message.

Carol Mc said...

I saw this billboard everyday coming home from the train station in Wilmington and it made quite an impression.
Well done. I like the message!

Anonymous said...

The billboard touches you on an emotional level and truly makes the connection to your actions!