BCCS Fetal Alcohol Syndrome Campaign Wins Distinguished SIAA awards

Wilmington, Del. - Brandywine Counseling & Community Services, Inc. (BCCS) was recognized with the Bronze Award at the 2011 National Service Industry Advertising Awards (SIAA), the only advertising awards that specifically recognize achievements of the service industry. Of the 1,000 institutions and 400 advertising agencies that submitted entries, the “Say NO To That Shot” billboard, part of a prevention campaign on fetal alcohol syndrome, was honored in the Outdoor/Transit category.

“Receiving this award out of the thousands of entries is simply phenomenal,” remarks BCCS, President and CEO, Lynn Fahey, Ph.D. “The recognition underlines the importance of this campaign and its mission to prevent fetal alcohol syndrome which is vital to infant health and the health of our society.” This campaign invokes a startling image to create a message that resonates with all who view the billboard and make an impact against the preventable syndrome. Creating this award-winning campaign with BCCS was Hockessin-based public relations and social marketing firm GillespieHall.

BCCS works in areas beyond infant health by providing holistic care to persons and their families living with addiction, mental health, and HIV-related challenges. The “Say NO To That Shot” billboard ad campaign stands out against other advertisements with a powerful message portrayed in a heart-stopping, real way. The SIAA award emphasizes the significance of the topic of fetal health and recognizes the admirable work of the BCCS in this important area.

The BCCS fetal alcohol awareness initiative was made possible by Delaware’s Division of Substance Abuse and Mental Health.

National SIAA Bronze Award, Billboard– ‘Say No to That Shot’

For 25 years, Brandywine Counseling & Community Services, Inc. has been a trusted provider of outstanding substance abuse and behavioral treatment, HIV/AIDS prevention and education initiatives, mental health and advocacy services. The core program offerings fall under one of four critical areas of care: Education, Advocacy, Prevention, and Treatment. Originally part of Wilmington Medical Center, BCCS was incorporated as a separate non-profit in 1985 and has been a full member United Way agency since 1988. For more information on Brandywine Counseling & Community Services, visit http://www.brandywinecounseling.org./