As many of you know, BCI Alpha has been offering motivational incentives to encourage more people to stay in drug and alcohol treatment for at least three months. It remains a challenge – more on that in an upcoming post. We continue to believe this can work and we want to do whatever we can to make it a success.
We’ve decided we need a marketing slogan. If we want to convince people to stay longer in treatment, we need to change their mindset. We need to “sell” our customers on the benefits of sticking with treatment once they’re here. We want to drive home the point that the first few months can be the most difficult, and BCI offers these prizes to help people through this period.
So we want a memorable catch phrase that will generate word of mouth. Something that clients can be reminded of every time they walk in our door, but also remember when they’re not here, and contemplating whether to show up for their appointment.
Help us choose a great slogan by voting for your favorite below, and also post your own ideas. We’ll announce our choice July 18. Thanks!
Brandywine Counseling & Community Services saves lives. We help people recover from addiction and mental illness, and reduce their HIV risk. Each life saved touches other lives, families, and communities in the Delaware region.
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